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Creativity  &  Technology

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to Shape Tomorrow’s Products

to Shape Tomorrow’s Products

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I'm a Designer and an Industrial Engineer

I see every challenge as an opportunity for transformation, whether it's in technology, leadership, or life. My purpose is to bridge creativity and logic, art and science, to create meaningful solutions that go beyond the surface. I am driven by a constant pursuit of growth, not just in what I build, but in who I become. For me, success is about aligning impact with purpose, and continuously learning to create a better world through innovation.

Art, Technology, and Endless Curiosity

The Creative Beginnings

From a young age, I’ve been driven by a curiosity for both art and technology. My love for illustration and constant fascination with the latest innovations have shaped the foundation of my career. This passion for creativity, tech and science led me to pursue two degrees: Industrial Engineering and Design at Universidad de los Andes in Bogotá, Colombia..

From Entrepreneurship to Digital Mastery

Building Foundations in the Digital World

In 2016, I co-founded Koality Studio, an entrepreneurship project developed during my studies. Here, I worked with small and medium-sized businesses to create digital marketing funnels, design and develop web pages, and implement e-commerce channels. This experience equipped me with a versatile skill set in UX/UI design, development (HTML, CSS, JS, Webflow, Wordpress), and digital marketing (Shopify, Google and facebook ads, Google Analytics, Mailchimp).
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Key Skills Developed:

  • UX/UI design & development for marketing funnels
  • Brand creation and e-commerce solutions
  • Digital marketing strategies and funnels to generate leads and sales

Achievement: Opened new digital channels for businesses, optimizing client acquisition through data-driven decisions and reinvesting in continuous learning.

Expanding Horizons at Leo Burnett

Embracing the Corporate World

In 2018, I transitioned to Leo Burnett, where I worked as a web developer for notable clients like Seguros Bolívar and Davivienda. Here, I gained valuable experience collaborating with cross-functional teams and deepened my expertise in UX/UI design and web development for large-scale digital campaigns.
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Key Skills Developed:

  • Perfecting front-end technologies (HTML, CSS, JS)
  • Modular system creation for marketing platforms (Marketo, Eloqua, Sass)
  • UX/UI design for complex digital funnels
  • Process digitalization

Achievement: Digitized processes, reducing logistical costs and automating client interactions with high efficiency.

Data-Driven Problem Solving

Applying Engineering to Healthcare

In 2019, I pivoted to apply my industrial engineering background at Maple Respiratory, a company focused on sleep apnea treatments. My role as a Business Intelligence Analyst allowed me to explore data management and its potential to optimize healthcare processes.
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Key Responsabilities:

  • Data visualization and dashboard creation for decision-making.
  • Process optimization for scheduling and treatment planning with visual basic macros in excel.

Achievement: Reduced appointment scheduling times through data-driven process optimization.

Building Digital Omnichanel Solutions at Refinancia

Mastering Product Management and Agile Methodologies

During the pandemic, I joined Refinancia as a Project Manager, overseeing digital transformation projects. Here, I discovered my passion for creating digital products that align business objectives with customer needs.
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Key contributions:

  • Led the creation of an omnichannel system (IVR, web portals, WhatsApp, and call center tools).
  • Managed product backlogs, UX/UI design, and agile project execution coordinating schedules, capacity and budgets.
  • Applied Design Thinking and prototyping tools like Adobe XD and Figma to streamline user journey mapping and product validation.

Achievement: Reduced service time for document management from 2 days to 1 minute, enabling seamless self-negotiation for debt management without call center agents.

Driving Growth at Akimbo & KOAJ

Leading Teams to Success

As a Project Manager for Akimbo and KOAJ, a leading retail fashion brand, I lead the UX, SEO, communications, growth, and social media teams implementing scrum to thrive on projects.
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Key Achievements:

  • Led a team of 9 specialists, aligning business data and insights with marketing strategies.
  • Grew KOAJ's sales by 14% in one year through enhanced decision-making processes and fast shipping solutions.
  • Implemented Monday.com and trained in agile methodologies the agency (40 people).

Harnessing Data and AI to Shape the Future

Exploring AI and the Future of Technology

Understanding the role AI and machine learning play in modern businesses, I completed a 7-month bootcamp in Data Science and Artificial Intelligence at Utel University. I explored how machine learning models, neural networks, and AI-driven solutions could enhance decision-making and product development.

Ecommerce Product Owner at Xtetic

Driving Digital Transformation at Xtetic

Currently, I’m working as a Product Owner at Xtetic, a dermocosmetic brand operating in both B2B and B2C markets. Here, I combine my product management skills with digital marketing expertise, leading a multidisciplinary team to optimize the customer experience and revenue through ecommerce strategies.
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Key Achievements:

  • Lead web development teams and align efforts across marketing and development.
  • Apply Design Thinking and prototyping in Adobe XD and Figma to rapidly iterate on product ideas and optimize the UX.
  • Use data-driven decision-making tools (Looker Studio, Klaviyo, Excel) to track business metrics and prioritize product backlog development.
Always Learning, Always Innovating

The Journey Continues

I thrive on learning and growing professionally. My experiences have allowed me to merge creativity, engineering, and technology into a powerful toolkit for building digital products that solve real-world problems. As I continue on this path, I remain committed to developing innovative solutions that bridge the gap between business objectives and user experience.

Education

Bachelor programs

Industrial Engineer

Universidad de los Andes, 2017

Designer

Universidad de los Andes, 2016

Aditional Studies

Data Science and Artificial Intelligence Bootcamp

Utel University, Mexico (online), 2023

Storytelling with data seminar

CESA (Colegio de estudios superiores de administración). Bogotá, Colombia, 2019

Languages

Spanish - Native
English - Advanced/Conversational

Contact me!

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UX/UI

Seguros Bolívar
Web development in marketing funnels
Co-created with Juan Sebastián Rodriguez y Ruben Ortíz
Chin Chin
Front-end coding in Phonegap (Html, css y Js)
Co-created with Carlos Millan Venegas
EMPI
User experience and user interface design for web app
Co-creation with Maria Paula Duque and Cristian Pinilla
Seguros Bolívar
Brand manual for HTML structures
Co-creation with Ruben Ortíz

My experience

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DISEÑO Y DESARROLLO WEB

Seguros Bolívar
Webpage and marketing funnels design
VIEW
Mi Nueva Cara
Webpage design and development HTML, CSS and JS
VIEW
Tejidos LAV
Ecommerce and email marketing development (Shopify and Mailchimp)
Co Creation with Carlos Millan
VIEW
Koality Estudio
Desarrollo en HTML, CSS y JS en webflow
Co-creation with Carlos Millan
VIEW

My experience

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ILUSTRACIÓN & ANIMACIÓN

DASHBOARDS Y VISUALIZACIÓN DE DATOS

Sony Music
Facebook Ads, Instagram Ads, and Google Ads Reports in Looker Studio
Maple Respiratory
Dashboards for decision making in MS Excel

My experience

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ESTRATEGIAS DE MARKETING DIGITAL

Seguros Bolívar
Web funnels (Marketo and Eloqua) (Photoshop, Html, css and Js)
Beer Happy
Facebook, Instagram and Google Ads management, email marketing and data dashboards for decision making
Sony Music
Facebook and Instagram Ads
Tejidos LAV
e-mail marketing and ads (facebook & instagram) for e-commerce (Shopify)

My experience

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PROCESS DEFINITION AND OPTIMIZATION

Maple Respiratory
Process definitions for a Clinic that treats sleep apnea
Sony Music
Process definition for ads and campaigns requests

My experience

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OTHERS

Black Hole de Redd's
PR Campaign, shortlist in young lions 2018
co-created with Juan Sebastián Rodriguez Aponte
VIEW
Departamento Administrativo de la Función Pública
Design for public financial audit primer
Co-created with Maria de los Ángeles Betancourt Ovalle
Seguros Bolívar
Video editing in After Effects
Beer Detector
Campaign proposal using social listening
Co-created with Juan Sebastián Rodriguez Aponte
VIEW